Friday, March 11, 2016

Lay’s Flavor Swap: Smoked Gouda and Chive vs. Korean BBQ Chips!

Thank you Lay’s. Thank you for the addictive Bacon Mac and Cheese and Truffle Fries flavors. The Biscuits and Gravy and Chicken and Waffles flavors roused taste buds I never knew I had. But for every triumph like Cheesy Garlic Bread-drool-there’s been a few misfires.

How Cheesy Garlic Bread Chips make me feel.
The Gyro chip tasted like regurgitated Arby’s sandwiches. Did you try the Crunch Sauerkraut, wait, nope, I meant the Reuben? Unappetizing.  And don’t get me started on the Kim and Kanye flavor. Repulsive.

Because of the ingenuity and forward thinking in the Lay’s development department, I’m always game to try their new flavors. We also need to give props to their marketing team for rolling out new flavors in a deathmatch competition that’s sure to end in a bloodbath. Instead of introducing four new flavors, Lay’s is making four old chips battle four new ones. To the winner goes an eternal position in the chip aisle. So, how do some of these fried potato slices taste?

Lay's Chips Deathmatch Roster!

First up were the Korean BBQ.

When I think Korean BBQ I think YES. NOW. It’s so savory and succulent and always provides a good reason to binge eat. I think of the combination of soy sauce, pepper, honey and onion. They made a chip that tasted like loaded potato skins so why not Korean BBQ? Unfortunately, this flavor fizzled. The smell was right-just like a pork spare rib-but this chip tasted like an ordinary BBQ chip. It was bland. Muted. A flop. Honey BBQ wins.

Full disclosure, I had some of my students help me with the taste testings...

Next up, the Smoked Gouda and Chive.

Rousey vs. Holm. Palpatine vs. Yoda. Smoked Gouda vs. Cheddar and Sour Cream?

Gouda is one of my top 7 favorite cheeses. It’s smoky and creamy and pairs well with my mouth. Lay’s nailed those exact attributes-they had a velvety and smoky taste with the added funk of some chives. They were satisfying. Better than the venerable Cheddar and Sour Cream though? That’s a tall order. I’d say simultaneous knockout. They’re both winners.

Final decision: While neither of these new flavors were as awe-inspiring as some of the previous offerings, the Smoked Gouda and Chives was a worthy opponent to its competitor. Skip the Korean BBQ and head to your nearest K-BBQ restaurant.

Smoked Gouda and Chives: B+
Korean BBQ: C-

Review by Mark!

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